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2011-2012 Colloquium Series: Gary Hsieh

Title: Motivation and Motivators in Social Computing


Dr. Gary Hsieh
Dept of Comm and TISM

Date:   Nov 11, 2011
Time:  2:00pm
Room: 1345 EB





In this talk, I will present both past and current projects on the use of incentives and motivators to support information exchange and communication between people. Consider this: just 5 years ago, it was not feasible to reward someone a few cents their help: the overhead cost of paying the money (e.g., delivering the money) would have been much more than the actual payment. However, advances in payment technologies have enabled us to use micropayment systems for many different purposes (e.g., paying for work on Mechanical Turk). And, this is only one of the many types of incentives and motivators enabled by technology – we can integrate financial payments, reputation systems, game mechanisms, intelligent message tailoring, donation rewards, and a number of other ways to motivate behavior. The challenge is, how do we integrate these motivators effectively in our technologies? What are the effects and side effects of using these motivators?

Gary Hsieh is a joint-appointed Assistant Professor in the Departments of Communication and Telecommunication, Information Studies and Media. He is also affiliated with the Health and Risk Communication Center in the College of Arts and Sciences. His research focus is on studying, designing and developing technologies to enable people to interact in ways that are efficient and welfare-improving. He has conducted research at a number of industry research labs, including Microsoft, IBM, Intel and Fuji-Xerox. He received his Ph.D. from the Human-Computer Interaction Institute at Carnegie Mellon University and his B.S. in Electrical Engineering and Computer Science at University of California, Berkeley.